American Express has been the premiere sponsor for over 20 years. Momentum has continuously raised the bar on the fan experience year after year. For 2017 we developed an interactive air haptic tennis game that enabled fans to feel the game of tennis like never before.
Hard core fans can't get close enough of the players they love. We invited them into the NY Rangers and San Jose Sharks locker room to discover stats, video high lights & insider facts hidden among their actual gear.
Samsung S5 Launch Campaign. There are over 2.5 million mobile phone rant videos on line. We created 11 humorous rants that tapped into the frustration people feel about their current phones and received over 4 million views.
As the creative lead on the Samsung galaxy global mobile pitch. We developed this strategic position at R/GA. The client loved "For life in Progress" tag line. Leveraging their constant pursuit of innovation. This video helped to sell them on the idea and ultimately win the business.
The challenge for Mercedes Benz was to remain relevant to a wide range of consumers in a challenging economy.
The solution was to add a dash of fun and personality to the messaging while maintaining the high-end production values car buyers would expect from the premium "peerless engineering" of the iconic brand.
This was created for the Singapore/ Malaysia market to launch the Samsung Edge. Receiving over 2.5 million views.
DirecTV is about premium entertainment. So, we created some premium characters with over the top wealth who still care about getting a great deal.
JCPenney's situation was dire. After repositioning the brand with everyday low prices and the elimination of all discounts and coupons, sales were down 30% nationlly.
This hard hitting multi-channel campaign made the most of the new model by illustrating the exact items side by side. The only difference was the price.
The perception was that GMC trucks were just rebadged Chevy's.
We needed an idea big enough to give truck guys permission to believe otherwise. "Professional Grade" is GM's longest running and most successful campaign to date.
The objective was to speak to the independence of Saab loyalists and to get away from the fact that the company was then owned by GM.
Less equals more
PROBLEM: You can’t distinguish the plug-in Prius from the gasoline model
SOLUTION: Ad cap program for all NYC cabs. and Dealer demo’s.
Hub caps remain static when the car drives.
A three minute on line experience. After answering 16 simple questions, data visualization demonstrates your retirement readiness. It shows where you stand compared to the average american and the average Ameriprise client. It could generate a pdf that you could take or send digitally to your financial advisor as well.
The Range Rover Evoque was so bold in it's design that it drew crowds even in the busiest intersection in the world. NYTS.
This event preceded the official launch to generate buzz and shares on social media.
Some of us are part Russia. Others aren't Russian at all.
But our vodka has to be 100% Russian.
Programatic media uses artificial intelligence to customize media placements. Using 12,000 computers developing billions of possible touch points to maximize your media budget.